BRINGING STORIES TO LIFE: JOURNEYS INSPIRED BY FILM, LITERATURE, AND ART
Some of the most memorable travel experiences aren’t just about places—they’re about stories. Whether stepping into the worlds created on the big or small screen, tracing the footsteps of literary greats, or exploring destinations that inspired iconic works of art, themed journeys have an undeniable appeal. They allow travellers to connect with the narratives they love in an immersive and meaningful way.
Europe’s Film Locations: Beyond the Icons
Beyond the iconic cities like London and Venice, Europe offers a wealth of locations made famous by film. For example, the enchanting city of Dubrovnik, Croatia, and dramatic landscapes of Iceland, featured in Game of Thrones, invite travellers to experience their raw, untouched beauty. Literary lovers might follow in the footsteps of Hemingway through Spain and Paris. Our In the Footsteps of Caravaggio tour brings to life the dramatic scenes and locations where the artist’s masterpieces were created, connecting the vibrant energy of Rome, Malta and Sicily with his unforgettable works.
The Growing Power of Screen Tourism
The power of storytelling in travel is backed by tourism bodies too. VisitBritain’s research shows that screen tourism is a key motivator when travellers are selecting destinations. Their Starring Great Britain campaign is a prime example of how screen tourism is used to drive visitors to iconic locations across the UK, with TV shows and films inspiring millions to book travel.
Collaborating with the Creators: Building Authentic Experiences
Beyond their storytelling appeal, these journeys also offer exciting opportunities for brand collaborations. Working with studios, publishers, or estates can elevate a tour’s authenticity and provide exclusive access that enhances the experience—be it a behind-the-scenes visit to a film set, a private tour of an author’s home, or a themed culinary experience inspired by the story. However, ensuring the right permissions to use intellectual property is crucial. Rights holders must be involved, and partnerships should be structured to respect copyrights, trademarks, and brand integrity.
The Private Jet Experience: A Seamless Storytelling Journey
The private jet experience is the unifier in this journey, seamlessly connecting each location while ensuring the highest level of comfort and exclusivity. With personalised experiences onboard—be it themed menus, expert-led talks, or tailored entertainment—every moment in the air is as immersive as those on the ground. Travellers can relax in unparalleled luxury, knowing that every detail is curated to enhance their journey from take-off to landing.
The Impact of Storytelling on Travel
Done right, these themed journeys don’t just attract dedicated fans—they generate buzz, create newsworthy moments, and extend the reach of a brand into the world of travel. Whether it’s a once-in-a-lifetime journey inspired by a classic novel, a blockbuster movie, or the work of a celebrated artist, storytelling remains one of the most powerful ways to inspire travel.
Interested in crafting a journey inspired by a story that captivates your audience? Let’s bring it to life—get in touch today.