A DECADE OF REDEFINING WHAT’S POSSIBLE IN PRIVATE AIR TRAVEL
Ten years ago, our founder sat at his desk, just days into launching a new travel company built on bold ideas and even bolder itineraries. What followed has been a journey powered by trust, partnership, and a passion for doing things differently.
From our first around-the-world tour to the launch of the Pan Am Journeys by Private Air, we’ve taken travellers to the edge of the map — and beyond what they thought was possible.
This milestone isn’t just about the places we’ve travelled to—it’s about how we got there: the trusted relationships behind the scenes, the partners who’ve stood with us through global events beyond anyone’s control, and the teams on the ground who turn complex logistics into seamless, unforgettable journeys.
Touring, Evolved
Over the last decade, touring has undergone a transformation. Much like the evolution of river cruising — to boutique and bespoke with a huge range of ships, itineraries and price points — touring by private air has emerged as a canvas for creativity. It’s no longer just for the few; it’s for those ready to reimagine the way they see the world.
With deeper partnerships in each destination, a greater range of aircraft, and more flexible formats, we’ve helped travel brands create journeys that go beyond luxury: they’re immersive, meaningful, and entirely tailored.
Lessons from the Sky
Reflecting on our first ten years, we’ve gathered the lessons that continue to shape our work:
Trust is built tour by tour - Trust is an ongoing promise, and we’re proud to have built a reputation for always delivering on it, no matter the challenge.
Innovation isn’t a feature — it’s a mindset. Whether it’s crafting new itineraries, finding new ways to elevate the travel experience, or developing cutting-edge technology to streamline logistics, we always ask ourselves: How can we do this better? Innovation is about anticipating needs before they arise, challenging the status quo, and constantly evolving to meet the ever-changing expectations of the world’s most discerning travellers. It’s not a feature—it’s our DNA.
Time is luxury, and friction-free travel matters more than ever. That’s why we focus on eliminating every ounce of friction from the journey—whether it’s avoiding lengthy check-in lines, bypassing airport delays, or making sure that every transfer is seamless. The goal is simple: to create a smooth, effortless experience that allows our guests to fully enjoy every moment of their trip without unnecessary stress or interruptions.
People remember how you make them feel, not just where you take them. While a luxury destination or exclusive event can be a draw, it’s the emotional connection that lingers long after the journey has ended. At every step of the way, we prioritise creating an atmosphere where our guests feel not only valued and treated with exquisite hospitality and care, but also connected to something bigger—whether it’s the places they visit or the relationships they build along the way.
Each lesson is rooted in experience — from cultural odysseys across continents to adventures by air that connect glaciers and highlands in a single seamless journey.
Behind Every Tour, A Team
We wouldn’t be here without the teams behind the scenes — the ones managing logistics, securing exclusive experiences, and testing routes so that everything works perfectly, even when plans change. In fact, our greatest strength might not be the planes we charter, but the people and partnerships we’ve built along the way.
Together with our airline and operator partners, we’ve supported our clients through moments of uncertainty — from shifting travel regulations to global events — and emerged stronger, more agile, and more connected than ever.
What’s Next?
As we mark 10 years in business, we’re investing in what matters most:
Stronger airline and on-the-ground partnerships
Fresh touring formats that go beyond familiar formulas
Continuous improvement in the experiences for tour managers and logistics directors powered by better tech
Expanded sustainability initiatives
The launch of Pan Am’s first Private Air Journeys — bringing nostalgia into the now
Because we’re not just celebrating a milestone — we’re setting our course for the next ten years of innovation, imagination, and unforgettable travel.
The Future of Touring by Private Air
As we look ahead, touring by private air continues to evolve—shaped by changing expectations, new technology, and a desire for deeper, more meaningful experiences. The next chapter won’t just be about where we go, but how we get there: with even greater flexibility, sustainability, and creativity. We see growing demand for more personalised journeys, smaller group formats, and collaborations that bring storytelling and purpose to the forefront. As aircraft options expand and carbon-conscious solutions improve, private air travel is poised to become more accessible to niche audiences—from cultural connoisseurs to adventure seekers. For brands, it’s a chance to reimagine travel not just as a product, but as a platform for values, community, and unforgettable connection. We’re excited to lead that change—alongside the partners and clients who dream big with us.
Join us as we embark on the next decade, get in touch today.